Four Most Common Mistakes in Email Marketing

One of the most compelling marketing methods for internet marketing that is being used today is email marketing.  It is safe to say that for every dollar an email marketer spends, he or she can easily earn 45 dollars. Email marketing has an extremely high ROI or return on investment when it is leveraged properly. To ensure that you get the results that you want from email marketing, you should build a correct email marketing plan and try to avoid these five most common mistakes:

1.  Sending out too many or too frequent emails to your subscribers is a common mistake.

Your subscribers will stop reading your messages if you send them emails almost everyday!  It will not really motivate them to act if they know that they will receive another offer which may give them better value the next day.  It is also annoying to most of your subscribers if they receive a lot of email and that may lead to a very high unsubscribe rate.

2.  However, it is as counter productive if you are not sending emails enough.

People may forget who you are if they don’t receive emails from you in months and that is something you would not want to happen. If it is possible to at least send them a copy of your newsletter each month and maybe a little bit more if possible.

3.  Buying an email list is not really a good idea.

There are two reasons why you should not buy an email list. One is that you are perceived to be a spammer which may lead to some serious trouble. To be labelled a spammer by buying an email list can be bad for your reputation.  It is better to create your own email list that is targeted to the right audience you want to cater to. Always make sure that one has the option to subscribe and unsubscribe from your mail list. Anyone who subscribes is definitely interested to receive your newsletter and offers, so it is not really a form of spamming if they had confirmed that they are subscribing to your emails.

4.  Not taking advantage of social networks is one big mistake.

You can actually mix email marketing and social networking to create viral traffic for your website.  At the end of your email, you can always provide a link to your Facebook, Twitter or Myspace page, so your subscriber can also follow up your updates from your social networking pages.

These social networks are fast growing communities and a good place to spread your message. Email marketing and social media are partners in creating a viral effect, increasing the number of people who will have a brand awareness of your company and getting you more sales conversions.

Try to avoid these five common email marketing mistakes, and you will see better results in your campaigns.

Related Articles